Social media is an important tool for today’s journalists. All national publications, like The New York Times and The Los Angeles Times, use Twitter and Facebook to connect with their readers. Why wouldn’t you allow your high school journalism students to get a jump start on the marriage of social media and journalism?
Though Facebook allows you to type as much as you want, Twitter seems to be more relevant in terms of connecting journalists and their readers. It’s quick and simple. Plus, people with Twitter accounts can create their own news home page by following accounts that interest them.
Adding your Twitter handle to your publication is an easy way to let your readers know about your role in social media. Plus, you can incorporate your social media accounts with any advertising or marketing your publication may participate in. For example, you can put your publication’s Twitter handle on a T shirt.
Best of all, social media is free publicity that you control.